Shannon Knapp was appointed as senior vice president and chief marketing officer of Leading Hotels of the World, Ltd. July 24.
Shannon will lead the brand marketing, interactive marketing, web operations, CRM, customer loyalty and public relations from the world’s largest luxury hotel collection’s New York headquarters.
It will be her aim to align business goals with marketing strategies, and provide an expertise that accelerates business performance and generates results.
LHW has more than 430 of the world’s greatest properties in more than 80 countries. The luxury hotel and resort company includes in its collection grand palaces to intimate city hideaways, from ancient castles to sumptuous safari tent villages, from tropical aeries to mystical paradises, all are utterly unique and boldly independent.
“Leading Hotels is in the midst of a transformation,” says Ted Teng, president and chief executive officer at LHW, who calls Shannon LHW’s “CMO.20 – a new breed of CMO.”
Shannon, who was vice president of marketing for American Express Travel, is a results-driven marketing leader who brings nearly 15 years of experience in marketing to her new role.
At American Express Travel, where she was responsible for leading U.S. customer acquisition and loyalty marketing, branding and public relations strategies with global oversight of communications and compliance programs.
Prior to that, she was the director of cardmember marketing for Centurion and Platinum Card member travel programs including Fine Hotels and Resorts. As the director she led the program, marketing and customer experience strategies.
At LHW, she’s expected to “link strategic vision, innovation and analytics with customer acquisition, retention and engagement, as well as drive revenue while ensuring a longer term view,” says Ted.
“LHW is deemed a top organization because of our iconic member hotels and discerning customers, but we also pride ourselves on the outstanding talent we are able to attract. Our star will shine even brighter with Shannon Knapp as our new CMO.”
Shannon received her Bachelor of Arts in international relations from Colgate University where she studied abroad for a semester in Geneva, Switzerland. She is proud of her Irish and Dutch heritage and can be found cheering on the New York Mets and New York Jets.
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