LGBT Confex Annouces American Airlines Sponsorship
“American Airlines is committed to meeting the needs of all our customers,” says George Carrancho, manager of diverse segment marketing for American Airlines. “We are proud to be recognized as the only airline, and only a handful of corporations that have earned a perfect 100 percent score on the HRC Corporate Equality Index every year.”
“Our commitment to equality and fairness is second to none when serving our customers too,” continues Carrancho. “We are delighted to again support LGBT Confex and the International LGBT Business Expo.”
Carrancho will also present a conference workshop on the continuing growth of global LGBT tourism and American Airline’s role in supporting diversity in travel.
This is the third year for the annual three-day International LGBT Business Expo, which will be hosted in Guadalajara, Mexico Sept. 5 – 7.
This year the expo will host the first-ever LGBT Travel Show Sept. 6 – 7.
“American Airlines is an ideal fit with our organization’s ethos as they so clearly share a commitment to connecting with LGBT people in ways that support the community and helps their business,” says Ruben Sandoval, CEO of LGBT Confex. “It is a win-win that LGBT Confex is delighted to be able to facilitate.”
The International LGBT Business Expo is the annual flagship event from Latin America’s leading LGBT specialist conference and exhibitions company and is the region’s leading business event focused on connecting business with LGBT consumers, according to the Out Now July 9 news release.
The expo includes four key platforms for exhibitors and delegates – tourism, diversity, entrepreneurship and technology. It focuses on the latest business-to-business development of LGBT customers in sectors including automotive, tourism, banking, alcohol, IT, consumer goods and more, according to the conference’s website.
Latin America and the Caribbean account for almost 1 in every 5 American Airlines flights, according to the release.
Latin America is one of the most popular destinations for LGBT travelers and LGBT Latin American’s are exploring the world, according to Out Now global LGBT2020 Study. Some of the most popular destinations topping LGBT traveler’s 2013 bucket list in the region include: Rio de Janeiro, São Paulo, Mexico City, Cancun and Puerto Vallarta.
Airlines figure high in global air travel marketplace as it is the preferred way to travel.
The study revealed that the top 17 global markets will account for $181 billion in LGBT tourism spending during 2013. Mexico’s LGBT travelers account for $9.2 billion of that total.
Other companies that have jumped on board supporting the Latin American expo include American Express, IBM, Out & Equal, Las Vegas Convention and Visitors Bureau, Tourism Thailand, Guadalajara OVC, Jalisco Secretariat of Tourism, Mexico Tourism Board and Out Now Global.
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