Day: October 25, 2015

Wendy Gavinski, owner of Divas SnowGear, a women’s apparel company for snowmobiling, out on the trails in Wisconsin. (Photo: Courtesy of Divas SnowGear)

Wendy Gavinski Designs Divas SnowGear for the Snow Girl in You

How many times has this happened to you: You’re going out snowmobiling and you realize you don’t have a thing to wear?

Okay, maybe it’s never happened to you. It’s never happened to me, either. But it could: over 1.4 million snowmobiles (“sleds,” to those in the know) are registered in this country, and the numbers are growing. Women are making up an increasing percentage of the total, and so every year, more and more women find themselves ready to hit the trails with almost literally nothing to wear.